Angkasa Pura Logistics
Revamped the branding of the TBS booth design to increase the user's brand awareness
2020
Role
Freelance product designer
Timeline
4 weeks
Tools
Corel Draw
Reading time
3 min read
Overview
Angkasa Pura Logistics is the leading supply chain company in Indonesia. One of the products is total baggage solution (TBS). TBS is a concept that prioritizes comfort services for passengers with luggage as a top priority and a one-stop solution service for all passengers carrying luggage.
The Challenge
The material design used for TBS is not in accordance with the graphic standard manual owned by Angkasa Pura Logistics
Approach
Output
TBS Booth Design for Yogyakarta International Airport, Kulonprogo and design materials for TBS.
Outcome
Design materials for TBS Booth used on 8 international airports in Indonesia (Syamsudinnoor, Sam Ratulangi, Pattimura, Yogyakarta, Eltari , Sultan Aji Muhammad Sulaiman Sepinggan, I Gusti Ngurah Rai and Juanda)
Existing TBS Booth Design
Design analysis:
The backdrop design used many design elements with many colors so that at the TBS booth with a small room, the room looks crowded
There are various colors of the design elements, but it doesn't highlight the main color of the Angkasa Pura Logistics
The design elements and colors used are not in accordance with the graphic standard manual's guidelines owned by Angkasa Pura Logistics
New TBS Booth Design
Implementation TBS Booth Design
Yogyakarta international Airport
El Tari International Airport, Kupang
Leason Learned
This is my first freelance project with a large company. During this project, I learned to manage my work time because there were a lot of revision processes caused by the many stakeholders deciding.
I also learned to communicate based on designer's perspective because sometimes clients have different opinions. Finally, the stakeholders considered using color according to the applicable company decree. Thus, people will be more aware of the company's color.
When the design was implemented at 8 international airports in Indonesia, it made me very happy because it was the first time my design work was applied in a large booth.
Made with
in Jember